Lennart, Assistant Brand Manager

Most people want to make a difference, both in life and at work. But how many people actually go out and start an organization called just that, "Make a Difference"? Well, one for sure - Lennert. Click through to learn how and why this Assistant Brand Manager for Lenor Fabric Softener is working so hard on behalf of those less fortunate than himself.

PG Location

Germany, hired in 2008.

My Department

Brand Management & Marketing: Professionals in Brand Management & Marketing immerse themselves in understanding the ever-evolving, global consumer and shopper in order to lead the strategic choices and product and commercial innovations that build a brand's market share and deliver profit to P&G shareholders.

My Responsibilities

Oversee all Lenor Fabric Softener marketing activities in Germany, Austria and Switzerland including planning, execution and analysis of product launches as well as other commercial initiatives.

My Greatest Achievement

Overseeing the successful launch of new premium fabric softener variants including the pioneering of "word of mouth" as a new marketing tool for Germany.

Where did I go to school?

European Business School Oestrich-Winkel majoring in General Management. I graduated in 2007.

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