"Lead a company within a company."
Did you know P&G invented the concept of brand, brand management, and even the Soap Opera (originally designed to showcase our soap powders on TV)? Over the years, we've remained consistently on the cutting edge of marketing, always finding new and exciting ways of reaching consumers. So, it's not surprising that some of the world's best marketing pros started here.
You will begin your career as an Assistant Brand Manager on a brand group. You will lead a brand's strategic choices and vision, product and commercial innovations, and marketing elements across all media, while collaborating with multi-function teams and agency partners. From the first day, you will be given immediate responsibility and be expected to build your part of the business as if it were your own. During the first 12 to 18 months, you will be responsible for developing a marketing plan to identify specific marketing tactics. You will use your plan to build on consumer, shopper and customer insights to deliver overall business objectives and strategies.
Marketing Mantra
P&G's marketing philosophy can be summed up in the simple phrase: "Receptive messages in receptive moments." We believe we have two moments to touch consumers: when they choose the product in the store and when they use it at home – what we call the "two moments of choice". The first moment is what we focus on seriously when marketing products. But we also need to reach consumers in over-saturated markets. To narrow in and strengthen advertising effectiveness, P&G employs another principle, "What, Who, How." As a P&G marketer, you will pinpoint a product's image (what) and target demographic (who) in order to determine what vehicle (how) is most effective in relaying their message to consumers.
All disciplines/majors considered.
There is no specific experience level required. However, a background in marketing, sales, or consumer goods is desired.