"Driving Strategy through Consumer Expertise"
At P&G our mantra is the "Consumer is Boss". CMK's unique responsibility to champion the voice of the consumer and be on the forefront of market trends makes CMK Managers critical leaders on multi-functional business teams
Our core work is the integration of consumer, shopper, and market understanding to catalyze business growth across all of our brands. From global strategy to local market execution, CMK managers shape the direction of our businesses by 1) Growing leadership brands 2) Guiding strategy development and portfolio choices 3) Optimizing our initiatives, brands, and brand portfolios, and 4) Driving retail advantage.
CMK is a consumer understanding powerhouse that is unparalleled in the industry for designing and leveraging proprietary tools and methodologies that fuel business growth and lead breakthrough innovation.
A career in CMK provides limitless opportunities to drive the business and the organization via its unique, balance of both LEADERSHIP and COLLABORATION; OBJECTIVITY and PASSION.
CMK is the voice of the world's consumers and shoppers, articulating their needs and dreams to profitably grow the brands they love. We lead the identification of innovation opportunities and robust predictions of business outcomes. We inspire teams to maximize new and established brand initiatives by acting on the integrated knowledge of:
This enables the design and optimization of robust propositions for established brands and new initiatives in both developing and developed markets.